Date of Appointment: 14 April 2022

Michaela MacIntyre is the Vice President of Brand and Consumer Marketing at IMG, a global leader in sports, fashion, live experiences and media. In her role, she is focused on the development and commercialisation of IMG’s diverse and growing portfolio of global brands and properties which include Frieze art fairs and immersive art exhibition Hall des Lumiéres. With over 18 years of experience, Michaela has worked with some of the world’s most iconic brands developing and executing best-in-class brand and marketing strategies, audience growth programs and campaigns that drive revenue, consumer engagement, and affinity amongst various audiences globally.